Bombay Grill

• Brand Identity/Logo

Fresh ingredients, authentic spices, and original recipes help bring the taste of India to Hawaii. Bombay Grill is a fast-service food stand serving up authentic and traditional Northern Indian cuisine.

When discussing their vision for the brand identity, the owners expressed they wanted something simple, clean, and modern.

Beginning with the logo, I wanted to create something that would symbolize significant elements of Indian cuisine. The logo mark I created is meant to symbolize a traditional tandoor oven, a cylindrical clay oven used in most Northern Indian cuisine, and the color palette symbolizes the various spices that make Indian cuisine distinct and unique.